What does a brand identity project include?

Strategy, the visual system —logo, colour, typography, grid—, voice and the everyday applications. The exact scope is fixed in writing before we start, including what's out.

Do you just do logos?

We can, but it's rarely what's needed: a logo without a system wears thin as soon as it has to go somewhere nobody planned for. The usual answer is a small but complete system that grows with the company.

And the website, at the same time?

That's when it works best, because brand and site are decided together and by the same team. Much of a modern identity is seen on screen before it's seen on paper.

Do you work with international clients?

Yes. The work is digital, the team is the same wherever the client is, and we work in English, Spanish and Catalan. International brand and product work is one of the studio's two doors.

KALACALA · Creative Technology

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Service — Branding and brand identityIdentity, system and motion

Brands recognised at first sight

Identity, visual system, voice and motion, designed to work the same on a business card, a website and inside a product. With the rules written down so anyone can use the brand without us.

Terms

Timing: In phases, with a closed review at each one.
Price: Per project, fixed in writing.
Delivery: Files, guidelines and the assets generated from the system itself.

Tell us about the brand

An identity isn't a logo. It's the set of decisions —name, shape, colour, type, voice, motion— that makes something recognisable without reading its name, and the rules that keep those decisions from wearing thin by the third application.

Here the brand is designed for where it will actually live: a website, an app, an email signature, a LinkedIn profile. So it's delivered as a system that generates its own assets, not as a PDF nobody opens.

Who it's for

Companies whose brand was made years ago and no longer says what they do today.
New ventures that need a name, an identity and a website at once.
Brands that look different on every channel because nobody wrote the rules.
Digital products that need identity and a design system in one piece of work.

What's included

Strategy

What the brand says, and to whom. Positioning, brand architecture and, if needed, the name.

Visual system

Logo, colour, typography and grid, built on rules that can be explained: every decision is justified by the brand, not by taste.

Voice

How the brand writes. Messages by audience, ready-to-use descriptions and the words it doesn't say.

Motion

The brand in movement. Animated identity, 3D and pieces for product and campaigns, as part of the system rather than a last-minute ornament.

Design system

For product and web, with components and tokens shared by design and code.

Applications

The everyday assets, generated from the system: avatars, social covers, email signature, templates and decks.

What you get

The complete brand system, in ready-to-use files.
Guidelines that explain the rules and why they are what they are.
The everyday assets, generated from the system itself.
The written voice: messages, descriptions and what the brand doesn't say.

Where it shows

Micblau Piscines

Micblau Piscines: a new identity for a water-treatment company, applied to a three-language site, transactional email and a technical assistant. Read the case →

What people ask us

What does a brand identity project include?: Strategy, the visual system —logo, colour, typography, grid—, voice and the everyday applications. The exact scope is fixed in writing before we start, including what's out.
Do you just do logos?: We can, but it's rarely what's needed: a logo without a system wears thin as soon as it has to go somewhere nobody planned for. The usual answer is a small but complete system that grows with the company.
And the website, at the same time?: That's when it works best, because brand and site are decided together and by the same team. Much of a modern identity is seen on screen before it's seen on paper.
Do you work with international clients?: Yes. The work is digital, the team is the same wherever the client is, and we work in English, Spanish and Catalan. International brand and product work is one of the studio's two doors.

How it's bought

Every service follows the same path: a short diagnosis, the build with weekly deliveries and, if you want it, ongoing maintenance.

Related services

Let's talk

Tell us what you're building.